Informal raffles have no legal basis
Raffles run by individuals or ordinary companies are not allowed in Brazil. Only regulated paths exist, each with its own rules and authorizations.
Our specialty
Influencer giveaways, done right.
Informal raffles have become a police matter. We structure your campaign under a regulated model, with authorized partners, contracts, technology and public reporting.
The market has changed
What every influencer needs to know before the next giveaway.
Influencers in the spotlight
Police operations in several states have already investigated influencers for irregular raffles and giveaways promoted on social media.
New rules under discussion
Susep opened public consultations in 2026 to review the capitalization rules, including advertising by influencers and agencies.
See it in the regulatory radar →The difference is in the foundation
Informal raffle or structured operation?
Informal raffleWith Axion
Legal basisNone, with the risk of being treated as a misdemeanorRegulated model defined after reviewing your case
PartnersThe influencer operates aloneCapitalization companies and authorized entities
ContractsInformal arrangements or noneContract between all parties and public rules
PromotionNo guidance, prone to mistakesGuide to what can and cannot be said
LegalNo guidance, decisions on the flyPartner lawyers following every step
TransparencyResults with no public proofTransparency portal and reporting
Regulated paths
The models we assess for your campaign.
Each campaign's legal framework is defined after an individual review, with specialized legal support.
Prize-linked philanthropy
How it works
A capitalization bond issued by an authorized company. Participants enter draws and assign the redemption value to a charity.
Legal basis
Law 14,332/2022, supervised by Susep. It is the model most used by influencers today.
State lotteries
How it works
Modalities run by Brazilian state lotteries, which can accredit operations under local rules.
Legal basis
2020 Brazilian Supreme Court ruling (ADPFs 492 and 493), following federal law and each state's rules.
Charity draw
How it works
Run by a charitable entity to raise funds for its own operation, with donated goods.
Legal basis
Law 5,768/1971, with specific rules and authorization for the entity.
Commercial promotion
How it works
Free prize distribution tied to the sale of a company's products or services, with no sale of numbers.
Legal basis
Law 5,768/1971, with prior authorization from Brazil's Ministry of Finance.
What we deliver
You take care of the audience. We take care of the rest.
- 01
Legal framework review
Format, prize and audience assessed to find the viable regulated path.
- 02
Authorized partners
Connection with capitalization companies and entities that operate under the chosen model.
- 03
Contracts and rules
Documentation between all parties and public campaign rules.
- 04
Promotion guide
What you can and cannot say in stories, posts and lives.
- 05
Promotion and traffic
Creatives and ads within platform rules, with a results report.
- 06
Reporting
Results, winners and reports published on the transparency portal.
Before we talk
The questions every influencer asks.
Does Axion authorize my giveaway?
No. Authorizations come from the competent authorities and entities. Axion is a technology, management and structuring company: we organize the path, the documents and the operation to meet the applicable requirements.
Can any campaign be made legal?
There is no automatic authorization. Format, prize, audience and sales method are assessed before any commitment. If there is no viable path, you will know in the first conversation.
Can I give away cash via Pix?
In most regulated models, cash prizes or prizes convertible into cash have specific restrictions. This is assessed case by case when reviewing your campaign.
Do I need to understand law or technology?
No. You take part in the decisions and get everything explained in plain language. The technical side and the paperwork are on us.
How much does it cost?
It depends on the format and size of the campaign. After the diagnosis, you receive a written proposal stating what is included and what is not.
Next step
Shall we review your next campaign?
A person answers, not a bot.